Ford also entered the transit-bus business in 1937 with the introduction of the forward-control chassis, which placed the engine off to one side so the driver could sit next to it rather than behind it. The company also began offering trucks in fancier Deluxe trim.
New styling that placed the headlights partially into the fenders graced the 1937 car line, as shown on this 1937 Ford Sedan Delivery. Harder to see is its split, vee'd windshield, another 1937 innovation.
1937 Ford Sedan Delivery interior
The 1937 Ford Sedan Delivery interior enjoyed increased room, as the newly available rear-mounted spare tire opened up space in the cargo compartment.
1937 Ford truck
All 1937 pickups had a V-8 engine -- along with the appropriate badge on the side of the hood -- but newly offered that year was a 136-cubic-inch 60-horsepower version that promised better fuel economy than its bigger 221-cid 85-hp brother.